In the 2023 Pakistan Super League, four out of six teams have sponsors whose main business is betting. They are using surrogate advertising technique. The main sponsor of the Karachi Kings is 1xBAT, and the Quetta Gladiators' shirts feature the bj Sports logo. The Multan Sultans' kit displays the Wolf777 News logo, while the Lahore Qalandars' players have MelBat printed on the back of their jerseys. How are these companies operating in Pakistan and what other techniques are they using? Let's find out.


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